Behind the Festival: Insights from the Lollapalooza Co-Founder Etty Lau Farrell
Etty Lau Farrell is not only a singer, dancer, and actress, but also the co-founder of the globally renowned Lollapalooza festival. On Saturday, September 9th, 2024, I had the incredible honor of chatting with her about the festival’s rich history and how it has evolved since its debut in 1991. Etty's passion for Lollapalooza is undeniable, and she is equally committed to the environment, as reflected in the festival’s new partnership with Re:wild. Lollapalooza is more than just a business for Etty — it’s a true project of love.